Multicultural Marketing Manager – Energy Programs
About Energy Trust of Oregon
Energy Trust of Oregon is an independent nonprofit organization dedicated to energy efficiency and renewable energy development. We serve Oregon customers of Portland General Electric, Pacific Power, NW Natural, Cascade Natural Gas and Avista, and SW Washington customers of NW Natural. Year over year Energy Trust is recognized as one of the 100 Best Nonprofits to Work For in Oregon.
Clean, affordable energy for everyone.
Our Commitment to Diversity
We recognize the lack of diversity in our industry, and we actively seek to address it with our hiring and retention practices as well as our values. We believe every person and their lived experience is integral to building a vibrant culture and delivering effective services to all customers we serve. We are committed to the principles of diversity, equity and inclusion, and we encourage candidates with diverse backgrounds and experience to apply.
While we are open to candidates who live throughout Oregon and Washington, staff are expected to report to the Portland office quarterly at a minimum for all staff and other in-person meetings. Energy Trust provides for a range of work location options, including remote, hybrid and in-office work locations.
What We’re Looking For:
The Multicultural Marketing Manager—Energy Programs will be responsible for scoping and managing cross-cutting, inclusive integrated marketing and communication campaigns to raise awareness of and promote Energy Trust’s portfolio of business and consumer products and services to diverse communities throughout the state.
The Multicultural Marketing Manager will oversee and manage culturally specific and cross-cultural marketing and communications campaigns to reach Latinx/Hispanic, Black/African American, Tribal and multicultural communities throughout the state. They will scope, direct, and manage the work of external marketing strategists, creative teams, and content creators and will collaborate with a diverse, interdisciplinary group of internal staff, including other members of the Program Marketing Team, members of our statewide outreach and brand marketing teams, program designers and researchers. This person will also manage and review the work of all creative agencies and vendors producing Spanish-language marketing campaigns and content.
What You’ll Do:
- Recommends strategy, scopes work, and acquires creative resources for new multicultural initiatives to deliver effective marketing that supports program goals.
- Provides strategic direction to and manages the work of marketing and public relations agencies working on multicultural campaigns, including Spanish-language campaigns.
- Oversees and contributes to the development of annual marketing and communications planning efforts.
- Collaborates with the Marketing Lead to integrate multicultural marketing best practice into all aspects of program marketing and to align efforts across different teams and departments.
- Collaborates with and provides subject matter expertise to members of the consumer and business program marketing teams.
- Provides subject matter expertise and consultation to program designers, outreach managers and brand marketing team members on projects and campaigns designed to reach and serve historically underserved audiences, including communities of color, rural areas and low- to moderate-income populations.
- Identifies consumer/business insights research needs, contracts with researchers and manages projects to inform campaign planning and program design.
- Continues to expand Energy Trust’s relationships and engagement with diverse content creators, creative agencies, and vendors to support inclusive and multicultural marketing best practices.
- Participates in and provides input to inform annual budgeting and business planning processes.
- Performs all job functions in a safe manner.
The above information is designed to outline the functions and position requirements of this job. It does not identify all tasks that may be expected, nor address the performance standards that must be maintained.
- Directs the work of internal staff and external contractors, such as market research firms, creative services providers, and marketing consultants, contributing to multicultural marketing efforts.
What You’ll Need:
- Spanish-language fluency required.
- Minimum Bachelor’s degree in marketing, public relations, advertising, brand, or a related field, or equivalent experience working at a creative agency or consumer brand.
- Minimum of 4 years’ experience developing and/or managing the execution of multicultural marketing campaigns to reach diverse audiences.
- Minimum 2 years of experience managing multiple vendor contracts and budgets of $100,000 or more.
- Experience scoping and/or applying quantitative and qualitative market research to inform marketing and public relations campaigns.
- Experience with grassroots marketing and community engagement strategies.
- Experience working with Latinx/Hispanic-, Black-owned or other multicultural media outlets.
- Experience working with influencers and content creators from diverse communities.
- Experience working in an interdisciplinary environment with technical teams.
- Prior experience working in a nonprofit and/or an industry working in a public policy landscape is preferred.
- Strong interpersonal skills.
- Ability to manage the creative process and provide effective direction to creative professionals.
- Excellent oral, written communication abilities including strong attention to detail.
- Proficiency in Microsoft Word, Power Point and Excel software programs.
- Ability to attend and participate in occasionally community events throughout Oregon.
- Occasional travel may be required.
What You’ll Get:
- Health/dental/vision insurance
- Employer sponsored and paid life/disability
- 401(k) with a company contribution of 6% of your salary after 90 days of employment
- TriMet pass
- Access to health and dependent FSA/HSA accounts
- Generous paid vacation, holidays and sick days
- Paid volunteer hours
- Employee assistance program
- Career advancement opportunities
- Great colleagues and culture
- Flexibility to work from home and/or an office space at the Portland, OR location
- Work from home laptop provided
Don’t meet every single requirement? Studies have shown that women and People of Color are less likely to apply to jobs unless they meet every single qualification. At Energy Trust we are dedicated to building a diverse, inclusive and authentic workplace—if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply. You may be the right candidate for this or other roles.
Please submit cover letter, resume and two examples of prior multicultural marketing campaign work on Energy Trust’s website www.energytrust.org/About/careers.
Attn: Multicultural Marketing Manager – Energy Programs
Energy Trust of Oregon is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact us. Energy Trust of Oregon is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.
Energy Trust is committed to pay equity. Energy Trust is committed to fair employment practices and non-discrimination, including pay equity for all employees. We do not discriminate on the basis of protected class (race, sex, veteran status, disability, age, color, religion, national origin, marital status, sexual orientation) in the payment of wages or screen applicants on the basis of their current or past compensation. We determine salary by completing a review of your application materials to evaluate your related education, experience and training.
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, and certifications in the pay equity assessment to determine equitable salary placement.
Starting Compensation: $70,700 – $88,300