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Strategic Plan

We envision a high quality of life, a vibrant economy and a healthy environment and climate for generations to come, built with renewable energy, efficient energy use and conservation

Acquire all achievable, cost-effective energy efficiency for utility customers, and accelerate the pace at which new, small and mid-scale renewable energy projects are completed

Maintain an effective, transparent and accountable organization

Charting Our Course: 2015-2019 Strategic Plan

The 2015-2019 Strategic Plan pushes us to achieve high levels of energy savings and local renewable generation, and provides program and operational strategies to accomplish these goals efficiently and collaboratively. Once adopted by the board, we implement the strategic plan through annual budgets and two-year action plans set through a public process each fall.

The 2015-2019 Strategic Plan builds on our past results and successes:

  • Delivering low-cost energy efficiency
  • Supporting the installation of renewable energy systems with early-stage and construction assistance for solar, biopower, hydropower, wind and geothermal projects
  • Building collaborative relationships with trade and program allies, affiliated utilities, community and business groups, and public agencies
  • Focusing on customer service and continuous improvement

“The goals and strategies in the strategic plan will guide the organization in realizing its vision of a healthy economy and environment fueled by low-cost energy efficiency and renewable power.” – Debbie Kitchin, board president

Progress to Energy Goals

When setting our five-year energy goals, we took into account shifts in energy policy, market maturation and the economy. These new realities include low energy prices, maturation and saturation in some energy-efficiency markets, fewer and lower state and federal funding options, and greater challenges of serving smaller and more diverse markets.

Electric Efficiency

Savings (aMW) 0 50 100 150 47% 200 Savings Goal

Natural Gas Efficiency

Savings (therm millions) 0 5 10 15 55% 25 30 35 45 Savings Goal

Renewable Energy

Generation (aMW) 0 2 4 6 67% 8 10 Generation Goal

Progress through 2016


Expand Customer Participation

  • Reach and serve new customers
  • Determine where there are gaps in participation
  • Develop an action plan to engage with diverse communities with new, expanded or continued initiatives

Build the Energy Savings and Generation Pipelines

  • Establish new, energy-saving resources by identifying, testing and refining a portfolio of new emerging technologies with NEEA and through Energy Trust-led activities
  • Emphasize early-stage support for renewable energy projects

Participate in New Opportunities

  • Engage with community leaders and organizations that have complementary initiatives and goals
  • Respond to new or changing policy initiatives at the local, state or federal level
  • Collaborate on load and demand management with utilities
  • Explore projects that align with other government priorities, like energy and water savings, management of waste streams and projects that save transportation fuel

Improve Key Processes

  • Align internal operations and management to efficiently support strategic plan goals and priorities
  • Develop internal skills and techniques in mapping and measuring baseline process times, identifying pain points and making improvements to key processes
  • Exhibit continuous improvement techniques for those processes with the potential for significant value, like shortened processing times, improved quality or greater efficiencies

Strategic Planning Process and Reporting

Our five-year strategic plans are required by a grant agreement with the Oregon Public Utility Commission and describe our goals, program strategies and ongoing operations.

They are developed through an open and transparent process that invites public engagement and comments. This process gives Energy Trust stakeholders and interested citizens an opportunity to guide the organization’s broad direction.

Draft plans are presented at board and advisory council meetings, at public outreach events or webinars available to communities across the state and on our website. Public comments are considered by the board and help shape the final strategic plan.

We monitor and measure progress to goals and strategies, reporting to the OPUC in annual reports and to the board of directors at annual board strategic planning workshops.

View Past Strategic Plans >